We’ve just put the finishing touches to the latest instalment of Munster Matters, the online magazine for Munster Rugby. In it, we take a look at the upcoming Heineken Cup matches, The British & Irish Cup, as well as an in-depth interview with Mick O’Driscoll.

The magazine has a hat-full of interactive elements, info, and videos, as well as being fully share-able. Take a look and let us know what you think!

In our latest campaign, this Christmas season we’ve teamed Bord Gais up with Pix.ie to run their “Big Switch On” campaign, in which they are sponsoring the switching on of Dublin & Cork Christmas lights. We’re using Christmas themed Twitter #Tags to create a buzz around the campaign and pulling them in to a live stream on the Pix.ie group page.

A further goal of this campaign is to invite budding photographers to get involved by uploading their favourite Christmas ’09 images. If we gather 500 festive image uploads, Bord Gais will donate €10,000 to the Dublin Lord Mayor’s Christmas Fund. Festive fun while also contributing to a good cause!

You can find out more about it here: http://pix.ie/group/christmas09

Happy Christmas!

It’s finally here, our first edition of the ADA eMag. If you’ve been directed here you probably already know about the great features contained in it…..but….. let’s go over them again! The emag contains written and video content and is fully shareable. Simply drag your cursor over the any of the content to send to a friend. Click on any area to zoom in on text or video.

If you haven’t seen the eMag yet you can find it here.

We’d love your feedback so comment on this blog post with your thoughts. Hope you like it!

We’re making progress on our eMag at last! It’s been a few weeks in the making so can’t wait to finally be able to share it with you all and get some feedback on it. We’ve got interviews with a top Facebooker, loads of great video content, interactive videos, and loads of other features to keep you busy!

*Update: You can now sign up to receive the emag, just fill out the form on the link here: bit.ly/8020emag

…and we’ll send it to you as soon as it’s ready!

The launch of the new Harry Potter movie has been leveraged with a bewitching Twitter campaign which allows users to send magical potions to selected friends. Try it out now at http://www.harrypottertweet.com/

How many of you get distracted by Facebook, Twitter and the footie results in the office? We came across the Self Control app which allows you to blacklist certain domains for a selected timeframe. If you need to finish that presentation but can’t quite break away from visiting your favourite sites, download the app now at: http://visitsteve.com/work/selfcontrol/

Nokia Superfans

This is quirky friend-get-friend campaign hosted on a dedicated microsite which ultimately drives traffic to the Nokia Music Store. Music fans nationwide are encouraged to get their mates to sign up as part of their Superfans team to win money can’t buy music experiences.

This months top prize is 3-day Oxegen camping tickets for the winning team (one team captain & two team members) plus exclusive access to Nokia’s Secret Sessions in the MTV Jockey Club at Oxegen 09!

Check it out on http://www.nokia.ie/superfans and keep an eye on all of their new competitions. You can follow them on Facebook, Bebo or on their blog.

Channel 4’s mega-shit show ‘The Secret Millionaire’ has just launched their new website. The great thing about it is that users can come along and nominate projects for funding and/or vote for the most deserving applicants. Check out the site here: http://secretmillionaire.channel4.com/ – it’s a nifty, interactive and user friendly site. We haven’t seen many outlandishly philanthropic gestures in Ireland of late, wouldn’t it be heartwarming to see this style of production localise in Ireland?

We love this montage piece created by Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University. It sums up what we’re all about.

The Machine is Us/Using Us

Guys Who Smell Like Girls

Women often wonder where that bottle of fancy shampoo disappeared to from the bathroom. Or how that expensive face cream was used up so fast. The truth is, it’s the bloke in your life who nicks all your products, whether he’ll admit to it or not. This new Axe ad makes a memorable point about why men shouldn’t use women’s soap.

Axe Furry Friends Ad

Wool Boy

Pot Noodle in the UK are becoming decidedly more experimental. A new series of webisodes detail what can happen should you eat too much of your favourite flavour. This episode highlights the unusual case of a young man who turns into a sheep having overly indulged in Lamb Hot Pot flavour Pot Noodle.

Pot Noodle Wool Boy

Model Live Bebo Series

Vogue TV and Bebo have come together to launch a series of webisodes tailing 3 young models as they go about their daily lives. This riveting series gives a realistic insight into the lives of the models, the pressures and thrills of the fashion world. Viewers can comment on the series by leaving comments on the Bebo page and also receive updates if a new episode or photo has been uploaded.

Model Live