New years is over and everyone is back at Cloud Number 9. It’s not great to be back but looking at some of the campaigns we’ve got coming up it’s hard not to get excited!

Anyway i’ll keep it short and sweet, so here is the latest video to come through the production team at eighty:twenty, a Carol-Off Mashup for Meteor.

Enjoy!

We sat down and discussed the Big Idea for our recently released eMag ( www.bit.ly/eightytwenty ) with Martin Wright of Gospel TM, Rachel Earley from EightyTwenty, Alex Gibson from The Persuaders Podcasting, and David Connor from EightyTwenty.

What emerged from that discussion was the following video, hopefully you will find it as interesting as we did!

Why oh why does this keep popping up in media plans today. I understand that the Irish market lags behind some better developed digital markets but we’re not that much behind, are we? Streaming of TVCs may have been the thing several years ago but brands and media planners need to realise that consumers don’t interact with the web the same way they do with TV. Consumers are much more active online and are ready to click off to another more enticing offering as soon as they feel like it. They may not want to sit through a 30-second video ad, and definitely not a 60-second one. Think of an online video ad as a sort of teaser – make it enticing, but don’t make it any longer than it has to be.