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		<title>Excellent animated view of what really motivates us&#8230;</title>
		<description><![CDATA[This lively RSA Animate, adapted from Dan Pink&#8217;s talk at the RSA,  illustrates the hidden truths behind what really motivates us at home  and in the workplace.
www.theRSA.org. Really worth a watch.

]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=427</link>
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		<title>sCRM is the new eCRM</title>
		<description><![CDATA[The use of social networking sites such as Facebook has grown dramatically over the last three years. Nielsen reports that the average Facebook user spends 14 minutes a day on the site, dwarfing others like Google and Amazon. Facebook has essentially become its own Internet, where people communicate, watch videos, share photos and play games. [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=419</link>
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		<title>tv becomes social/</title>
		<description><![CDATA[No longer does anyone call their television the “Idiot Box”.  The “boob tube” is a thing of the past.  Now people own 42 inch plasmas with high definition that are internet ready.  They time shift, record and pause shows with the touch of a button.  How can it be an “idiot box” if it does [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=415</link>
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		<title>brand experience grows up</title>
		<description><![CDATA[We have to start thinking less about staff, footfall and roadshows and start to look again at what experiential marketing and the brand experience is really about.
Driven by emerging and social technologies, the world of shopping is undergoing a transformation in its essence. We are witnessing consumer behavioural shifts. Every brand interaction is being challenged [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=410</link>
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		<title>brands must evolve from Integrated Marketing to Multi-Channel Experiences</title>
		<description><![CDATA[Over the last few years it’s been hard to ignore the massive shift in the way brands can communicate with consumers and this has thrown up a lot of confusion as to where to start and how to implement. Everyday Sales and Marketing Managers are being approached by traditional and digital agencies touting their skills [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=403</link>
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		<title>In the media: Adworld.ie</title>
		<description><![CDATA[Here is a nice write-up from Adworld.ie/
&#8220;eightytwenty/interactive launches
The three agencies within the Eighty:Twenty group of companies have merged to become eightytwenty/interactive.
The three companies that will merge are Pareto 3D, Eighty:Twenty and Sector 7 Branded Entertainment and all three will now trade under the eightytwenty/interactiveTM name.
Up until now, the businesses were run by partners, David O&#8217;Leary [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=388</link>
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		<title>eightytwenty/interactive™  New Vision  – The New Model Agency –</title>
		<description><![CDATA[Breaking the mould in the Irish advertising agency world is eightytwenty/interactive. Ireland’s first truly interactive agency has just been formed, amalgamating the highly-respected experiential agency Pareto 3D, digital strategists Eighty:Twenty and digital content developers Sector 7 Branded Entertainment. All three companies will be incorporated under the eightytwenty/interactive™ brand, and will operate under a revolutionary new [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=338</link>
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		<title>A Brand New Era :-)</title>
		<description><![CDATA[Having recently taken the eightytwenty/interactive brand and given it a fantastic new identity, our art director Kam was asked by IMJ to write a piece about how she tackled such an important rebrand. Her article is published in this months IMJ, and you can download the PDF from the link below.
You can download it here [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=330</link>
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		<title>New Petits Filous website is now Live</title>
		<description><![CDATA[We&#8217;re proud to announce that the new website for Petits Filous is now Live.
The site contains tips on getting more Calcium and Vitamin D into your child&#8217;s diet, ideas for playtime for all ages, and theres even a section to download and print out pictures for colouring-in!
Check it out here and let us know your [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=314</link>
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		<title>APMC Awards 2010</title>
		<description><![CDATA[eightytwenty/interactive wins Gold as category winner for Media, IT and Telecoms and Silver for Best Use of Social Media at the 2010 APMC Awards
We’re delighted to have won Gold as category winner with Meteor’s Apprentice Unseen for the hotly contested Media, IT and Telecoms category competing against O2’s Priority ticketing CRM programme, O2’s Prepay Programme [...]]]></description>
		<link>http://www.advertisingforthedigitalage.com/?p=304</link>
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