Greenpeace Forest Love

Greenpeace are on a mission to prevent illegal logging in forests and have started a big campaign to spread ‘forest love’. They’re asking that people get onto

Greenpeace Forest Love

and to upload photos and videos of themselves ‘spreading the love’ down at the forest. You can use the humorous campaign video on the home page as inspiration…if you’re into that sort of thing.

Nike iD

Nike iD is a cool online design space where you can customise and design your own pair of Nike shoes with colour, material type, incorporate personal iD’s and then purchase. For women there are 33 designs to choose from and for men there are 67. The service isn’t available in Ireland as of yet but we hope it’s just a matter of time. See how it works at:

Nike iD

Affiliate Marketing

Using one website or link to drive traffic to another. Websites can work in conjunction with each other to optimise sales. This can be done through display advertising, search engine marketing, click through’s or even showing reviews of each others products or services.

Pop Under

Unlike a pop-up, the pop-under only appears when you close your browser windows. These are deemed to be less intrusive and more effective.

Web Analytics

These are insights extracted from customer behaviour on particular websites to optimise the performance of the site overall, useful for further site development.

QR Codes

These are matrix or two dimensional bar codes. Originally used for vehicle tagging, these are now used in a much broader context. Mobile tagging allows mobile users to scan the QR code and be redirected to a commercial .mobi site, to a graphic, to a piece of video advertising. You can also generate your own QR code for others to scan.

Eighty:twenty’s new series of Magnum online ads have been voted Best Practice for Magnum in Europe. Our slick interactive designs seriously impressed the icecream people. We incorporated photographs, behind the scenes footage and downloadable wallpapers of Eva Longoria into the series of ad formats. Check out the banner ad here:

Magnum Ad: Best Practice

The Pot Noodle Musical

Shakespeare must be turning in his grave. The Pot Noodle Musical is now showing at the Edinburgh Festival. The one hour stage advert is directed by David Sant and is very loosely based on Hamlet. Find out more at:

The Pot Noodle Musical

Desktop Keeley

Keeley wants to bring you the latest celebrity news, sports news, world news…in her bikini. You can download Keeley onto your desktop and she’ll saunter onto the screen as often as you want, bringing you cool RSS feeds from The Sun UK. Just make sure she doesn’t make her presence felt during that Powerpoint presentation to the MD. Download Keeley now at:

Desktop Keeley

Have you checked out Google Hot Trends, the new and approved Google Zeitgeist? Launched in May, Hot Trends shares the top current searches being carried out. These aren’t the most common search terms that people enter but according to Google “The Hot Trends algorithm analyzes millions of searches to find those that are deviating the most relative to their past traffic.” No. 15 on the Google Hot Trends list right now is ‘Invisibility Cloak’ and if you click further this is broken down into News articles, Blog posts and Web Results. This exciting tool from Google ensures that you will always be on track with the hottest topics of the hour.

Eighty:twenty have always fancied having an upstairs and a downstairs. For this reason, we’re leaving home. Or to be less dramatic, we’re moving office. We’re looking forward to pacing the floors of our new place, debating new campaign ideas at the coffee machine, brainstorming in our new chill out zone complete with squishy couches and table to rest our feet on. During the removal process, we found an old trophy of ours wedged down behind a radiator. We’ve got quite a few of those already so we just left it there. As we packed up our things, we took the time to reminisce. Two and a half weeks later we pulled ourselves together and we’ll be at Unit 9, Crumlin Business Centre, Stannaway Road, Dublin 12 from September onwards. Do drop in.

Outside of the dating game, the ladies are gagging for games of a different kind. We’ve been keeping a close eye on advergaming for some time now and we’ve sussed that a sure-fire way of getting females of all ages interacting with your brand is by creating a branded online game for their leisure time at the office or home. They’re saying they don’t mind that the game is branded, it’s free, it’s fun and it’s a novelty. To encourage heavier usage, new levels of play are introduced so that the player has to return to the site multiple times in an effort to win. If you’d ever wondered, the ladies love playing games which are similar to Second Life such as The Sims where a cool (and stylish) avatar takes their place. To target women in their teens and early 20’s the pioneering agencies are creating games in a pacman style and interactive ‘choose your outfit’, ‘choose the guy’ or ‘choose what happens next’ elements. Tying in with Facebook brings an all round experiential dynamic to the campaign. JC Penney, the American department store chain have already caught onto the trend with their Get That Look online campaign. At the campaign microsite is a series of characters inspired by The Breakfast Club. Each of the characters has a game attached. JC Penney have also added Dork Dodge to their repertoire – your mission is to locate your boyfriend while dodging the dorks, geeks and unsavoury boys who block your path. The content is relevant, fresh and compelling to the age demographic. High production values and entertainment factor highly in its success. At eighty:twenty we’re currently in cahoots with clients who want to add featured games to their digital campaigns.

Frances Macken

Your friend bought you a beer but you couldn’t drink it. Your boyfriend bought you an engagement ring but you can’t wear it. Your brother bought you a roll of toilet paper which will never grace your behind. All the most recent gifts you’ve received from well-wishers, admirers and friends don’t take up any room on your shelves, at the bottom of the wardrobe or in the attic. They’re all plastered on your Facebook wall. While people tally up their “Luvs” received on Bebo as an indication of their popularity, Facebook have been raking in profits through virtual gifting, gifts usually costing $1 each. 24 million of these items have already been purchased such as doughnuts, chocolate, pandas and electric guitars. Would you feel appreciative having received one of these gifts knowing it doesn’t really exist? If somebody is willing to spend money on you in real life or in the digital realm, what’s the difference? Trends show that people are proactively collecting virtual clutter on their social network pages which appeals to the crowd, emblematic of their real lives. It’s further proof that people are beginning to see their social networking page as an extension of their true selves – how they are represented online is a close second to how they are viewed in real life. The question arises – could virtual gifting replace the greeting card?

Frances Macken

As the Beijing Olympic Games 2008 get underway, Coca Cola are launching a massive Bluetooth campaign in and around Olympics stadiums, hotels and restaurants delivering video ads to those with Bluetooth enabled on their mobile handset. In the US, Pepsi have sent Bluetooth clips of freestyle hip hop dancing through outdoor posters. In Italy, Dolce & Gabbana sent out a link to a mobile game called Dee & Gee and downloadable branded wallpapers.

You could call them teething problems (do forgive) but after all the hype about Bluetooth as a marketing tool – is it really catching on in Ireland? We are still precious about not switching on Bluetooth for fear of a barrage of intrusive texts, MMS, an ambush of irritating unwelcome communication. Switching on your Bluetooth could very well open the floodgates for all of this material. Like setting a medium safety level for your email account – you can expect spam. Making it worthwhile for consumers to turn on their Bluetooth will make all the difference. Shopping centres are now a hub for Bluetooth activity. Visit the Jervis Shopping Centre or Powerscourt Townhouse in Dublin and you could receive news on store offers, TV guides, restaurant guides. Once people can expect to receive beneficial content such as discounts, free nightclub entry, free samples, free mobile screensavers, free ringtones and cool video content you can expect that word of mouth will buck up the sluggish enthusiasm for Bluetooth.
Frances Macken