Doritos Dodgeball Challenge

Over the past month, the Doritos Dodgeball Challenge invited the people of the UK and Ireland to fire a barrage of balls at the 34 dodgeball teams putting themselves in the firing line. The public were able to take control of one of six canons from the comfort of their own home or office – aim and fire at the competitors by simply clicking their mouse. Every hit, near miss and eye-watering moment was streamed live, direct to the nation’s computers.

Watch footage at www.doritos.co.uk

We Are Not Alone…

Make sure you are sitting down to view this short TV ad from the BBC
http://creativity-online.com/work/view?seed=11767429

Love it or Hate it…it’s the Cadbury Eyebrows

The Facebook Group has over 51,000 fans. There’s a ring tone, personalised eyebrow mugs, a series of spoof videos and now the Jivebrow 2009 Competition. We’re not decided on this campaign but as it’s Lent, we’re not eating chocolate anyway. If you wanted to watch it again:

http://www.youtube.com/watch?v=TVblWq3tDwY

Talk to Frank UK Anti-Cannabis Campaign

This clever creative concept has been transferred from TV to online and explores the different states of mind brought about by cannabis use. Cannabis has recently been re-classed as a Class B drug in the UK and now has stricter penalties for those caught in possession of the drug. We really like the TV ad too.

http://www.talktofrank.com/cannabis.aspx

We just had to share these gut-busting, hysterically bad ads:

http://industry.bnet.com/advertising/1000870/the-10-worst-ever-ads-on-youtube/

Our very own Conor Lynch is a blogger extraordinaire and his blog Connector brings digital types together both online and offline. His Connector Meet Ups are becoming exceedingly popular, see www.connector.ie/connect . Malcolm Gladwell, the renowned New York Magazine features writer coined the term ‘Connector’ for the types of people who link us up with the world and have a special gift for making friends and acquaintances. If you feel the need to meet with bloggers, digital media types and creative sorts (for business or pleasure) then come along to the next event.

A blundering event for bloggers set up by (as it turned out) Fianna Fail has also been trounced on by tirading Tweeters across Ireland such as Damien Mulley, Fionn Kidney and Maman Poullet. The political parties are all a-quiver when it comes to our brutally honest Irish bloggers but the event last Wednesday proved that they simply cannot be won over. Irish bloggers don’t let anyone off the hook and recognise that they are opinion leaders who can drive straight talking commentary to the masses. They are difficult to please but that makes us respect them all the more. Irish society cries out for public watchdogs and our bloggers consistently keep a keen eye on what is happening under our noses.

What are your views? Care to comment? Go right ahead!

Milk Matters

It can be a feat to ensure that an FMCG website isn’t painfully dull. We love this outrageously funky site created by Cravendale Milk in the UK. It’s got lots of cute features and has something for everyone. There are bright and cheerful wallpaper downloads, downloadable ringtones and message tones, you can interact with an animated character called ‘old cow’ who will answer any question you submit, draw your own picture on the Cravendale fridge, order a mug with your own ‘perfect cup of tea’ ingredients printed on it. Imaginative and funky, the creators put a lot of effort into producing a wickedly cool site.

www.milkmatters.co.uk

Computer Tan

If you thought a computer tan was slang for translucent and pale skin caused by staying indoors on your PC for too long, then you may be surprised. This site has been set up to warn people of the dangers of sun exposure but by deceptive means. Users are duped into thinking they can get a tan via their computer screen. Some mildly irritating video footage features on the site. Then before you know it, you become confronted by some gruesome medical images showing the effects of skin cancer. Definitely worth a gawk if you’ve been gambling with the sun.

www.computertan.com

Eighty:Twenty Interactive Communications are offering free space at their new 4,000 sq ft premises for like minded individuals or agencies in the digital space. In addition Eighty:Twenty will be available for collaborations and mentorship should these small businesses wish to avail of these services. Eighty:Twenty has been pioneering digital communications in Ireland through its unique approach to developer deeper relationships with consumers through conversations and not advertising. Contact David Connor at david.connor@eightytwenty.ie now for more information.

Yep, it’s all about you as we launch SoMe.ie

Find out all about our new social media consultancy offering at SoMe.ie. To celebrate the launch of SoMe, our new social media consultancy we are offering the first 5 companies to respond our new ‘How to develop a social media strategy’ workshop valued at €1,500. SoMe is a division of Eighty:Twenty, Ireland’s leading Interactive Advertising Agency. Our highly experienced team of digital marketing personnel will create and implement a powerful social media strategy for you. SoMe offers a consulting service to businesses & organisations who want to get a greater understanding of this exciting new space. Our expertise is in working with big brands and our recent work includes award winning campaigns for Toyota on Munster Rugby & GAA sponsorships. We have just won an ICAD Award for our Toyota series of webisodes entitled Meet Mike which was heavily supported on social networks.

SoMe.ie features the latest social media news, guest articles, videos, advice & events for anyone interested in Social Media in Ireland. We showcase the best of Social Media marketing from around the world and feature content about Social Networking, Social Bookmarking, Social Creative, Blogging & Community Management. We can assist you with social networking campaigns, blogging, community management or even help you create an continuous Digital & Social Media strategy.

As SoMe.ie is a social media web site, we want you to get involved and share your views. For more information on SoMe, contact conor.lynch@eightytwenty.ie or david.connor@eightytwenty.ie

The two hemispheres of your brain process information in very different ways. The Left hemisphere processes information in series and in language. The Right hemisphere thinks in mental images and ‘sees’ the big picture. Usually one side of your brain is dominant. Left brainers like data, facts, figures, consumer research. They are usually good talkers. Right brainers like to write out their task as it becomes a visual representation of what they hope to achieve. Many creative luminaries aren’t particularly verbal but can be ferocious in their writing, often deemed as ‘cowardly’ in their face to face dealings.

Managers are mostly left brainers. Which means by the time a company gets bigger and older, management tends to be overrun by left brainers and underrun by innovators. Entrepreneurs are invariably right brainers who often turn out to be exceptionally good marketing thinkers, too. Although we would like to think that we can do both, this generally is not the case. Left brainers also tend to try to predict the future, they are always certain about their forecasts. Right brainers tend to ‘hmmm’ and are never quite sure. A combination of analytics and creativity are the two components for success. So what do you bring to the equation? Find out by taking the ‘Right Brainer/Left Brainer Quiz’ here: http://www.ries.com/brain-quiz-full.php

Bebo and Eighty:Twenty have joined forces to create Ireland’s first Bebo documentary consisting of 8 webisodes based around the launch of Ireland’s first urban female focused eMag called Dash.

The new series ‘The Ms. Adventures of Lisa Lane’ will feature our lead character in the run up to the launch of the eMag. The winner will feature in the series and win a spanking new Toyota Aygo for the year. The series will follow our leading character’s exploits as she interviews up and coming bands, celebrities, attends exciting showbiz events, new niteclub openings, fashion launches…

Dash Magazine will be a downloadable eMag aimed at women from 18-30 featuring cool content about fashion, entertainment, music and social news. Dash will run every month and will be launched to the viewers of the Ms Adventures of Lisa Lane online series and key opinion leaders. Throughout the year viewers can vote for the kind of content they want to see in upcoming issues, the new cover designs for the eMag and send in contributions. Video blogging keeps the series alive throughout.

We are looking for a sponsor for each section of the emag as follows:
• Music
• Entertainment
• Social
• Fashion and Beauty

In return your brand will:
• Be written into the Ms. Adventures of Lisa Lane show
• Sponsor the relevant section in the Dash Emag every month
• Receive ongoing advertising support directly for your branded support on Bebo

Why should you get involved?
• International trend for Web TV series. This original campaign has huge media and PR potential for building affinity for participating partners.
• Nationwide recruitment process extends the campaign duration & talent spotting programmes are very popular.
• Applicants & participants create viral WOM through Bebo & beyond.

You will see that the costs are extremely competitive, with your investment being mirrored by the advertising support for each brand alone, excluding your brand integration into the show and the corresponding digital magazine.

View the presentation about the Ms. Adventures series here: http://www.slideshare.net/francesmacken/the-ms-adventures-of-lisa-lane

There are clear advantages in combining your Search and Display advertising. Studies have pinpointed these as follows:

• It will increase the likelihood of targeting key touch points in the ‘purchase funnel’
• You can drive searches from Display campaigns using key phrases used within the advertising
• Keywords can be optimised during campaign to help increase return
• You can achieve higher conversion rates
• Search acts as a great support to display advertising as it allows users who are exposed to your display advertising but don’t automatically click through from the website they are browsing.

Building on this, Microsoft and Atlas solutions have been rolling out a new ‘brand mapping tool’ which helps marketers to report on activity before the last click which is currently the standard for calculating and reporting on campaigns. Brand mapping allows advertisers to review how many times a customer was exposed to an ad online before they actually made a purchase or performed a desired act. This reporting allows us to track back through each website/content they were exposed to giving a more in-depth and detailed insight to the customers journey.

Ciaran McConaghy from Atlas (now owned by Microsoft) delivered a great analogy to explain how brand mapping works “If you are watching a rugby match in Lansdowne road and the place is covered in Guinness posters. At half time you head down to the bar and you see a Guinness ad playing on a TV. You then approach the bar and see Guinness branding on the taps. Finally, the barman greets you in his Guinness shirt and you purchase a Guinness. As a marketing manager, would you apportion all of the credit of the sale of the pint of Guinness to the shirt? Probably not!”

Brand mapping is the norm with offline advertising as brands know that the mixture of different messages and formats all play a contribution in the affecting customer’s behavior. Now it is time for brands and advertising agencies to use the tools that digital advertising offers and to optimise campaigns – not only on the last click but in a deeper and more analytical format.

Deepen your consumer relationships and make more profit using the Traction profiling system.

Some things sound like a lot of work. Like launching and managing a series of digital initiatives via SMS, email broadcasting, online competition entries, surveys and voting applications. And how can you know if your consumer has interacted with one or several of the facets of your brand campaign? Eighty:Twenty have implemented a new web-based digital marketing platform called Traction which allows us to target your customers more effectively using the various digital media channels via just one platform. We can also integrate these technologies with your website to manage customer registrations, competition entries and prize draws, surveys and voting applications.

What the platform allows us to do is master Customer Management based on their interactions with the communication. Customers who opt in after the initial contact can be segmented as they take their consumer journey. You can learn more about their interests, their buying habits, consumer retention and analyse which elements of your campaign have captured their interest the most. We find it exciting to watch how one consumer interacts with the variety of the initiatives that have been put into action.

We can now fulfil all your email and mobile marketing requirements, whether you need to broadcast an email or SMS message, or run a complex interactive promotion involving triggered messaging. Time is saved by using one system to carry out all broadcast methods so you don’t have to worry about perceived time constraints. We can tailor communications for a particular audience segment.

Real time reporting allows us to report virtually instantly on the progress of the campaign and the consumer uptake. We can help you to quickly identify what will make future campaigns more effective using our real-time campaign insights.